And it’s making its Pro service much cheaper than comparable cloud storage plans from Box and Microsoft OneDrive. By doing so, Dropbox is matching pricing for Google Drive, which lowered its prices for a TB of storage earlier in the spring. Dropbox is looking to offer Pro users a lot more storage and a lot more features than their Basic brethren, which it hopes will give a lot more people a reason to upgrade.įor starters, let’s talk about storage: Dropbox Pro now offers 10x the storage that users previously got, boosting available capacity for each of its users to 1 TB for $10 a month. Until today, those so-called “prosumers” were paying $10 a month for 100 GB of storage, but they had a feature set that was pretty similar to the company’s Basic offering. While enterprise customers can be a lucrative business, Dropbox sees a huge opportunity to get its Basic users to upgrade and pay for file storage through Dropbox Pro. Dropbox says that it’s used within 4 million companies and 97 percent of Fortune 500 businesses, although not all of those companies are paying customers. In 2011, the company launched Dropbox for Business, which has seen a fair amount of success in the years since. Many Dropbox users start out as Basic users, but the company increasingly has been trying to get customers to upgrade and pay for storage.
With new pricing and updates to its Pro offering, Dropbox is hoping to show that it can compete on price while also providing greater value to paying users through a number of new features they probably won’t find on other services.
In today’s cloud storage wars, most companies are defined by the amount of space their users get for the least amount of money.
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